Air New Zealand uncovered!
You may recall remember my 'Heads Up' blog last September - the one about bald-headed advertising no less, whereby Air New Zealand found a novel way of utilising 'available' space to promote their brand to those queueing up at airport check-ins. Well, in terms of originality, they've done it again with a great new and rather audacious television advert currently airing in New Zealand.
Featuring a number of Air New Zealand staff wearing nothing more than body paint (uniform colours, naturally) and a smile, the ad has been created to promote the airlines fares and their 'no hidden extras' policy, such as extra fees for things like in-flight drinks or checking in.
Thanks to the wonders of online social networking you too can share in the delights of this 'revealing' new commercial. The accompanying music is a track by New Zealand singer Gin Wigmore entitled “Under my skin”.


