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Heads Up

And in the wonderful world of quirky ideas, Air New Zealand has certainly taken the initiative when it
comes to branding and product placement.Ad_head_4

New Zealand's excellent national airline are looking to recruit 70 bald travellers to have the back of their heads tattooed (temporarily I might add) and stand in lines at three airports so that the images can be read by those people lining up behind them. Ingenious!

With the enticement of NZ$1,000 I wonder how many razors will be coming out over next few weeks?

September 18, 2008 in Current Affairs |

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